This how-to guide provides the language and process of strategy with the basic tools needed to understand and implement it. It intends to provide an accessible guide to strategy for non-strategists in high-technology companies. It may also provide enough guidance to set non-strategists on the road to becoming effective strategists. The guidebook's goal is not to provide you with answers to what good strategy looks like, but rather to show the processes and frameworks that enable strategists to create and implement good strategy. The book is structured into three sections that reflect the steps of the strategy process: analysis, synthesis and action.